Shanghai: New Consumption Format

China’s New Retail Revolution & Gen Z Immersive Play —— Popmart / CHAGEE / Xcape Escape Room

Explore Shanghai’s world-leading mall ecosystem, visit global sensation Pop Mart and CHAGEE, and enjoy a FREE escape room experience at Asia’s largest Xcape—where shopping meets next-level entertainment.

‘One-Stop Living!’ Unlike American strip malls or European department stores, Shanghai malls are vibrant urban destinations—connected to the subway, packed with shopping, dining, entertainment, co-working, and even healthcare, all open 24/7.

See why Nanjing West Road and IAPM’s innovative designs are inspiring global brands! Experience the future of retail with O2O integration, social commerce, and community-driven spaces. Shanghai’s malls welcome 12 million visitors every month—six times the US average!

Step Inside China’s Favorite Brands! Visit PopMart’s two-story flagship for collectible blind boxes and join the global craze. Explore CHAGEE’s innovation lab—where traditional tea meets modern flavors and over 500,000 drinks are crafted daily. See how these brands are reshaping the retail landscape and challenging Western icons!

Xcape: Asia’s Biggest Escape Room! Dive into three thrilling worlds—horror, puzzles, and sports—at Shanghai’s favorite live-action game chain. Enjoy a FREE 60-minute adventure and experience the excitement that keeps Gen Z coming back for more. Challenge yourself, socialize, and create unforgettable memories—all designed by top engineers for cutting-edge fun!

Time	Itinerary	Highlights
10:00AM	Gather at the designated location	Led by a Shanghai commercial culture expert
10:00-12:00PM	Nanjing East Road Pedestrian Street + World Trade Plaza + Popmart Flagship Store	Asia’s only M&M’s World, 2-story Popmart flagship store, DIY blind box creation
12:00-13:30PM	Lunch at a featured restaurant in the business district + Free browsing	Recommended: time-honored Shen Dacheng dim sum or Western light meals
13:30-15:00PM	Visit CHAGEE Shanghai Headquarters + Innovation Lab	China’s answer to Starbucks, serving 500,000+ cups daily, blending traditional tea with modern mixology
15:00-17:00PM	Xcape Escape Room Experience + Cultural Interpretation	Asia’s largest escape room chain; designed by Fudan/Harbin Institute of Technology teams
17:00PM	End of itinerary

Core Value: Understand how China’s new consumption surpasses Western models and experience the most popular immersive entertainment among Gen Z.